'Karaoke Television\r'

'The word â€Å"KTV” stands for Karaoke Television. It is a manakin of interactive entertainment where amateurs sing along preserve music using a microphone and unexclusive address system with a screen of displayed lyrics. there atomic number 18 over 100 KTV establishments in Singapore. ships comp some(prenominal) universe of discourse KTV is an established karaoke entertainment in Singapore, gas 12 outlets throughout the island. Equipped with the latest in entertainment technology, user-friendly systems and homey broad(a) manners, patrons ar ensured utmost pleasure and comfort. caller beingness KTV strives to better patron’s experience in tattle quality and ‘beyond singing’ experience.\r\nVarious segments take on been identified as possible segments that society creation KTV could tar choose and choose to focus on. Possible segments take on but ar not limited to: students, corporate, families and senior(a) citizens. The possible segme nts allows caller military personnel to be an all arounder KTV entertainment provider, providing from young to old, snobbish to corporate.\r\nHowever, instead of competing in a mass market with broad segments, in adopting a narrower focus, the company ideally focuses on their specialised needs, thus better tailoring the selling sashay accordingly. The chosen segments to focus atomic number 18 students and corporate. Students and corporate segments atomic number 18 important source of customer base. Corporate functions are on regular basis where organizers are instinctive to unload generously. Students, on the other hand are cost conscious.\r\nSingapore’s KTV entertainment pains has gr throw rapidly over the years. Party origination KTV has significance market shares in the industry, nevertheless, not without real competitors like K Box, Good Luck KTV and precede One KTV.\r\nThe targeted markets consist of working human body (corporate) and non-working class (st udents). There are huge pools of customers readily accessible in these two segments. Offering specialize operate aimed at corporate functions could set Part World’s positioning at a higher(prenominal) level. Students, on the other hand are customers who love KTV entertainment due to many reasons such as, fans who model idols, singing as hobby and friends hangout. In targeting these segments, Party World KTV sets its positioning in customer’s mind uniquely different from other commonality KTVs. Setting a prestige standard for functionary functions while not neglecting the needs of the young and non-working customers.\r\nAn overview of the marketing mix, place, price, products (service) and promotion are as followed. * Place †Exclusive, eight-fold locations strategically locate (12 branches). Rooms are comfortable and spacious. VIPs room exclusively only available in 5 branches with prior bookings needed. All branches are located island wide, convenient for a ll. * Price †Different pricing strategy. higher(prenominal) prices targeted to high end customers (corporate functions). Affordable prices for middle income or non-working customers (students). With 2 major segments targeted, pricing have to be set accordingly, suiting customer’s need.\r\nMoreover, customers are charges at per room (not per pax), this allows customers to bring more friends. * Products and/or (Services) †High-end service, well-trained staffs and well equip facilities (includes internet, pool table, board games, videodisk player and Playstation 3. Exclusive service provided for corporate / private functions. Staffs are well-trained and experience in KTV related services. Party World KTV goes the extra mile to make customers get hold more relax with available gaming electronics and spare snacks and drinks (for appendages only). * Promotions †Wide variety of promotions for the targeted segments.\r\nPromotional utensils currently apply by Party World to attract and obey customers are as followed. Before any promotional steps are taken, there must depression be a retention strategy to sustain current customers before attracting new potential customers.\r\nrank is one way of retaining and attracting customers. Members enjoy lifetime member privileges, moreover, assumption a birthday voucher on the birthday month.\r\nPoints redemption / accumulation entitles members to be rewarded for either dollar they spent. Points are redeemable for food and beverages, longitudinal usage of facilities and special gifts. With points redemption, customers are more enticed to spend more and remain loyal to Party World KTV than switching to others. (Spend in Party World and get rewarded!)\r\nA singing contender is held monthly to move on singing. It is considered as a friendly and leisure contest to promote singing. Most of the participants are students eagerly time lag for their chance to sing on stage. Thus, this promotional tool i s appropriate in attracting the student amateur singers.\r\nâ€Å" euphoric Hour Promotion” applicable from Mondays to Fridays (2pm †7pm), customers are given a special rate which includes free snacks and non-alcohol drinks. Members are able to enjoy an additional 10% discount.\r\nâ€Å"3 bottles package” Customers are able to choose any 3 bottles of alcohol with free 6 bottles of mixers at only $598.\r\nNevertheless, the promotions are insufficient to attract customers. We advise for an â€Å"Epic Theme Nights” which covers from Monday to Thursdays and Sunday where Party World KTV has least customers.\r\nSelling points: Now you can even off produce and design your own MTV album (with your own vocals and video) with Party World KTVs professional studio and put down system! find their darling croons and save darling songs in a playlist for easy convalescence on the next visit. All you have to do is to register through the KTV system using your lively number as login ID and start saving your favorite KTV songs in your playlist!\r\nYour comfort and pleasure is met with our spacious rooms which are lined with comfortable slash seats and massage chairs and in-room foot massage machines.\r\n meat: For wannabe Singapore Idols, Party World is the distinct place to hone your singing skills. Affordable room rentals and a hefty bilingual song inventory should ensure hours of crooning entertainment, not to mention unhomogeneous discounts available to NTUC cardholders. With 11 branches spread across the island, Party World has become quite a karaoke institution.\r\n'