Strategic Management: Mission & Vision Statements

Executive Summary cathexis statements and muckle statements potentially train great power, if properly utilized. Southwest Airlines Company has a coercive mien. This presence would do well to be transformed into a all the way defined committee statement and muckle statement. The chase argon recommendations for update the currently publicized mission and vision statements, as well as restatement options for their organisational goals. strategic Management: Mission & spate Statements Southwest Airlines Company has both(prenominal) Mission and Vision Statements posted on their website. The lack of way within these statements are reflective of the commonly accepted opinion that strategy is overshadowed by change and speed, and that business moves so dissolute that a leader cannot afford to pause long sufficiency to establish a Mission and Vision statement (Hammonds, 2001). This, of course, is short not dependable! The following are recommendations and ju stification for updating these statements. Vision Statement there can be many a(prenominal) not easily quantitative expressions that contribute to an organizations success.

A vision statement speaks to perpetuating good behavior and should also do the following: resound the corporation gardening and values system proclaim and guide employees as they conduct business Reflect an overly optimistic view of future company goals direct to the necessarily of current and potential customers Be open to changes in organizational strategy Southwest Airlines Company has made great strides towards support their triple bottom line, which they identi! fy as our Performance, Our People, and our Planet. As of December 31, 2010, the Company had 34,901 active fulltime equivalent employees, consisting of flight, maintenance, ground, Customer, fleet service, management, accounting, marketing, and clerical personnel. Employees make a positive difference in communities with evanesce efforts, charitable donations and outreach initiatives...If you want to get a full essay, baffle it on our website: OrderCustomPaper.com

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