Essay on Pepsi’s 2003 Advertising Campaign - 1085 Words

Pepsi’s 2003 Advertising Campaign Nowadays PepsiCo Inc. is among the most successful consumer product companies in the world. It divides into two major domestic and international businesses, beverages and snack foods. In order to attract the broadest number of customers, advertising plays a significant role. In this essay, the advertising campaign of Pepsi in 2003, which was unveiled not only on TV, but outdoor advertising as well, will be analyzed. The aim for this campaign is about combine consumption of food and Pepsi. A general picture of this advertising campaign will be given at first. After that, more details will be given by how that campaign has been presented, what the main message†¦show more content†¦A young woman dressed in a hot dog costume is passing out leaflets for the grand opening of Wiener World and she becomes distraught when the passers-by ignore her. However, she finds a friend, a young man, dressed as a Pepsi outside a nearby store. Then, they walk off holding hands. In â€Å"Vacuumà ¢â‚¬ , comedian Dave Chappelle drinks a Pepsi while waiting for his date. When an electronic, roving vacuum tries to get at his can of Pepsi, he refuses to give it up. The vacuum sucks up his pants instead. Besides these two ads, a commercial called â€Å"Tailgating† is a tribute to NFL Films and features a group of men preparing for a Sunday showdown (Pepsi 2003). In the outdoor ads, Pepsi plan to post signs in delicatessens and stores with lines such as â€Å"That pastrami and rye would taste even better with a Pepsi† with an arrow pointing to the product nearby which indicates the placement of advertising is also important as well. However, in several of its new advertisements, particularly billboards, Pepsi has paired its cola prominently with burgers, pizza and fries. Clearly, the main message of this advertising campaign is to bring Pepsi Cola to a whole new place by emphasizing food, fun and energy. It is showing the relation between food and its product, Cola. From the first TV advertisement, the different costumes of two people are theShow MoreRelatedBudget and Budgeting Techniques1153 Words   |  5 Pageswith Britannia Industries India Ltd. Disadvantages Rigid Rules and Regulations. Buying of bottling plants leads to 49% disinvestment. Local demand of carbonated drinks is as very low. Harder to establish themselves. Pepsi’s Pros Cons of Timing of Entry in the Indian Market: Pepsi’s Pros Cons of Timing of Entry in the Indian Market Benefits Own set up green filled bottling plants. Advantage of coming before Coca Cola. Government policies favored the company. Joint venture with Volta s and PunjabRead MoreOperation Strategies for Coca-Cola vs Pepsi Companies to Attract Their Customers10701 Words   |  43 Pagesentire consumer population and as a result, generalization is not obtained. 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